I just returned from the Health 2.0 conference in San Francisco, where nearly 1,000 people representing a wide range of healthcare technology companies had gathered to showcase their products and seek out partnerships and potential investors.
Here’s a brief overview of the conference:
The Good: Hello Health definitely captured everyone’s attention but I’m not going to self promote. I’ll let experts such as Bill Crounse of Microsoft to make the compliments. I did a demonstration our platform and talked about the hello health consumer-centric experience on a panel that also included Cisco, American Well, Teladoc, and RelayHealth. We had a tent in the exhibition lounge that got a lot of traffic.


During the conference, Sermo, the largest online physician community, announced the formation of a strategic partnership with Bloomberg. This partnership will leverage the collective voices of physicians to influence investment decisions. This is a potentially powerful collaboration, given that front line practicing physicians are better positioned to predict healthcare trends than the small group of elite professionals that are currently making such decisions.
The Bad: A lot of people at Health 2.0 talked about giving consumers access to information. This all sounds good but it’s not information but knowledge that’s power and turning information into knowledge requires expertise. Technology created in a vacuum, at its best, has entertainment value. We need to connect healthcare providers to healthcare consumers, taking the middleman out of the equation. Flooding people with information can be a little frustrating for consumers if we don’t fix our current problem of uneven access to care.
Also present at Health 2.0 were companies whose technologies were neither designed for consumers nor providers. These companies are attempting to seduce the status quo into partnerships that add little value to the healthcare system as a whole but can save insurers a bundle of money. If we think of our current system as the next bubble to burst, these companies may soon have to rethink their strategy and start appealing to consumers and providers.
The Ugly: A top executive from Aetna proudly announced savings of $60 million (I think in the past year) mainly as a result of encouraging doctors to use email to communicate with patients. It would be difficult to envision physicains benefiting from any of these savings. As evident by Aetna’s rising premiums, these savings are clearly not being passed on to consumers either. Aetna’s stocks have taken a serious hit in the past year, leaving shareholders no reason to celebrate Aetna’s attempt to achieve greater efficiency. It’s unclear who’s exactly benefiting from Aetna’s savings. Maybe it’s their CEO, with his annual compensation of over $30 million and his aggressive campaign to make it a requirement for all Americans to buy his products.

Savings, Aetna style